BAKER, MICHAEL <br/><br/>
MACMILLAN DICTIONARY OF MARKEETING AND ADVERTISING 

 - 2nd ED 
 - London  THE MACMILLAN PRESS LTD  1996 
 - xxiv 217p. 
<br/><br/><label>ISBN: </label>0-333-51605-2 
<br/><br/><label>Dewey Class. No.: </label>658.8103