COHEN , William. A. <br/><br/>
The practice of marketing Management : analysis, planning & implementation 

 - New york  Mamanicllan pub. co  1988 
 - xix. 695p. 
<br/><br/><label>ISBN: </label>0-02-323150-5 
<br/><br/><label>Dewey Class. No.: </label>658.802