KOTLER,Philip. <br/><br/>
Principles of Marketing 

 - 12th ed 
 - New Delhi  Prentice - Hall of india.,  2008 
 - xxiv,600p. 
<br/><br/><label>ISBN: </label>9788120332938 
<br/><br/><label>Dewey Class. No.: </label>658.8