SUMATHI, S <br/><br/>
Marketing Research and Consumer Behaviour 

 - New Delhi  Vikas Pub. House Pvt. Ltd  2007 
 - XVI, 762 p 
<br/><br/><label>ISBN: </label>81-259-1476-5 
<br/><br/><label>Dewey Class. No.: </label>658.834 2