PALEY, Norton <br/><br/>
The Manager's Guide to Competitive Marketing Strategies 

 - 3rd Ed 
 - New Delhi  Viva Books Pvt, Ltd  2007 
 - x, 412pg 
<br/><br/><label>ISBN: </label>81-309-0349-0 
<br/><br/><label>Dewey Class. No.: </label>658.8