RAJU, M.S <br/><br/>
Consumer behavior: Concepts applications and cases 

 -  New Delhi: Vikas Pub. House P  vt. Ltd    2007 
 - XVI, 352 P 
<br/><br/><label>ISBN: </label>81-259-1532-X 
<br/><br/><label>Dewey Class. No.: </label>658.834 2