ANDERSON, Carol H <br/><br/>
Strategic marketing management 

 - 2nd Edi 
 - Boston:  Houghton mifflin Co  2004 
 - XXXIV, 864 
<br/><br/><label>ISBN: </label>0-618-33807-7 
<br/><br/><label>Dewey Class. No.: </label>658.8