BELCH, YEORGE E <br/><br/>
Advertising and furomation : an integratie marketing communication prespective 

 - 6th ed 
 - New Delhi  Yata Mc Graw Hill  2004 
 - xxvi,778p 
<br/><br/><label>ISBN: </label>0-07-058194-0 
<br/><br/><label>Dewey Class. No.: </label>659.1