KOTLER, Philip <br/><br/>
Principles of marketing 

 - 10th ed 
 - New Delhi  Prentice-Hall of India  2003 
 - (xxvi),661 
<br/><br/><label>ISBN: </label>81-203-2349-1 
<br/><br/><label>Dewey Class. No.: </label>658.8