KOTLER, Philip <br/><br/>
Principles of Marketing 

 - 9th 
 - New Delhi  Printice - Hall of India pvt.  ltd        2002 
 - xxxi, 785P 
<br/><br/><label>ISBN: </label>81-203-1839-0 
<br/><br/><label>Dewey Class. No.: </label>658.8