SMITH, P.R <br/><br/>
e Marketing E Xcellence : 

 - New Delhi ;  Butterworth Heinemann  2003 
 - xvi, 340 P 
<br/><br/><label>ISBN: </label>0-7506-5335-3 
<br/><br/><label>Dewey Class. No.: </label>658.8004678