BUELL, Vicvtor. P. <br/><br/>
Marketing Management: A Strategic Planning approach 

 - New york  McGraw-Hill Books Co  1984 
 - xxi,692p. 
<br/><br/><label>ISBN: </label>0-07-008865-9 
<br/><br/><label>Dewey Class. No.: </label>658.802