HART, Norman A. <br/><br/>
The CIM Marketing Dictionary 

 - 5th 
 -  Oxford. Butterworth-Henemann  1990 
 - 321,p 
<br/><br/><label>ISBN: </label>0-7506-2346-2 
<br/><br/><label>Dewey Class. No.: </label>658.80'03