CHURCHILL, Gilbert A.. ed. <br/><br/>
Marketting Creating Value for Customers 

 - 2nd 
 - Boston  Irwin/McGraw-Hill  1984 
 - xxiv,630pg 
<br/><br/><label>ISBN: </label>0 256 22 877 9 
<br/><br/><label>Dewey Class. No.: </label>658.8