KERIN, Roger A <br/><br/>
Strategic Marketing Problems : Case & Comments 

 - 8th edi 
 - New Jersey  Prentice-Hall International,  Inc        1998 
 - xii, 723p 
<br/><br/><label>ISBN: </label>0 13 649302 5 
<br/><br/><label>Dewey Class. No.: </label>658.4012