kotler,Philip <br/><br/>
Principles of marketing 

 - 6th Ed 
 - New Delhi  Prentice-Hall of India Pvt Lt  d          1995 
 - xix,692pg 
<br/><br/><label>ISBN: </label>8120309308 
<br/><br/><label>Dewey Class. No.: </label>658.8