KOTLER,Philip&Ronald E.Turner <br/><br/>
Marketing management: 

 - 8th Ed 
 - USA  Prentice hall canada inc  1995 
 - xxiv,824pg 
<br/><br/><label>ISBN: </label>0-13-125725-0 
<br/><br/><label>Dewey Class. No.: </label>658.802