Kotler Philip. <br/><br/>
Marketing Management 

 - 7th 
 - London  Prentice-Hall International(U  K) Ltd.    1991 
 - xxvi,756pG 
<br/><br/><label>ISBN: </label>0 13 563479 2 
<br/><br/><label>Dewey Class. No.: </label>658.8