KOTLER, PHILIP <br/><br/>
Principles Of Marketting 

 - 5TH Ed 
 - New Delhi :  Prentice - Hall Of India  1991 
 - xx, 711 P. 
<br/><br/><label>ISBN: </label>0-87692-704-5 
<br/><br/><label>Dewey Class. No.: </label>658.8001