McCARTBY, E. Jerome. <br/><br/>
Basic Marketing: A Managerial Approach. 

 - 3 rd Ed. 
 - New Delhi.  Universal Book Stall  1990 
 - (xviii),74 
<br/><br/><label>ISBN: </label>81-85274-07-x 
<br/><br/><label>Dewey Class. No.: </label>658.802