CUNDIFF,W.EDWARD <br/><br/>
Fundamental of modern marketing 

 - 4th 
 - New Delhi.  Prentice-Hall Ltd6dIN  1985 
 - (xi),428pg 
<br/><br/><label>ISBN: </label>0 87692 416 10 
<br/><br/><label>Dewey Class. No.: </label>658.8