Cravens ,David W. <br/><br/>
Strategic Marketing 

 - 8th ed. 
 - New Delhi  Tata Mcgraw Hill Education Pv  t Ltd.     2009 
 - xvii, 726 
<br/><br/><label>ISBN: </label>70682607 
<br/><br/><label>Dewey Class. No.: </label>658.802