KOTLER, Philip. <br/><br/>
Principles Of Marketing 

 - 10th ed. 
 - New Delhi  Prentice - Hall Of India  2003 
 - xxv, 661p. 
<br/><br/><label>ISBN: </label>81-203-2349-1 
<br/><br/><label>Dewey Class. No.: </label>658.8