KUMAR, V. <br/><br/>
Essenticals of markering research 

 - 2nd Edi 
 - New york  John wiley and Sons  2005 
 - xx,554 p. 
<br/><br/><label>ISBN: </label>9812-53-182-3 
<br/><br/><label>Dewey Class. No.: </label>658.83