KEEGAN, Warren, J. <br/><br/>
Global Marketing Management. 

 - 7th ed 
 - Delhi  Pearson Education  2002 
 - xxv, 617p. 
<br/><br/><label>ISBN: </label>81-7808-586-0 
<br/><br/><label>Dewey Class. No.: </label>658.848