KOTLER, Philip <br/><br/>
Marketing Management 12e 

 - 12th ed 
 - New Delhi  Prentice Hall Of India Pvt Lt  d          2006 
 - xxxvi, 120 
<br/><br/><label>ISBN: </label>81-203-2799-3 
<br/><br/><label>Dewey Class. No.: </label>658.8