BEARDEN,William. <br/><br/>
Marketing Principles and Perspectives 

 - 4th ed 
 - Toronto  Mc Grawhill Pub  2004 
 - xi,596p. 
<br/><br/><label>ISBN: </label>0-07-253909-7 
<br/><br/><label>Dewey Class. No.: </label>658.8