ARENS, William F. <br/><br/>
Contem Porcy Advertising 

 - 8th 
 - New Delhi  Mc Graw Pub Co.  2002 
 - xxxii,705p 
<br/><br/><label>ISBN: </label>0-07-2415444 
<br/><br/><label>Dewey Class. No.: </label>659.1