WHITE, Roderick. <br/><br/>
Advertising what it is and howto do it 

 -  New York : The MC Graw Hill C  ompanies   1980 
 - (10), 246 
<br/><br/><label>ISBN: </label>0-07-707764-4 
<br/><br/><label>Dewey Class. No.: </label>659.1