FARESE, Lois Schneider. <br/><br/>
Marketing Essentials 

 - 2nd ed. 
 - New York  Glencoe McGraw-Hill  1997 
 - xx, 620 p. 
<br/><br/><label>ISBN: </label>26406012 
<br/><br/><label>Dewey Class. No.: </label>658.8