MASON, R. E. <br/><br/>
Marketing Practices and Principles 

 - Newyork  Mc Graw Hill Pub.  1995 
 - XL, 588p. 
<br/><br/><label>ISBN: </label>0-02-635601-5 
<br/><br/><label>Dewey Class. No.: </label>658.8