BATRA , RAJEEV, JOHN G. MYERS & DAVID A. AAKER <br/><br/>
Advertising management 

 - 5TH 
 -  Delhi : pearson education pte  ltd       2003 
 - (xvi),754P 
<br/><br/><label>ISBN: </label>81-7808-735-9 
<br/><br/><label>Dewey Class. No.: </label>659.1