WELLS, William, John Burnett & S. Moriarty <br/><br/>
Advertising : Principles and practice 

 - 6 th 
 -  Delhi Pearson Education Pte,  Ltd.       2003 
 - xxxiii, 60 
<br/><br/><label>ISBN: </label>81-297-0063-8 
<br/><br/><label>Dewey Class. No.: </label>659.1