DALRYMPLE,Douglas. <br/><br/>
Basic Marketing Management 

 - 2nd ed 
 - New york  John willey & sons  2000 
 - xii, 341p. 
<br/><br/><label>ISBN: </label>0-471-35392-2 
<br/><br/><label>Dewey Class. No.: </label>658.8