MCCARTHY,Jerome.E. <br/><br/>
Basic marketing 

 - 7th ed 
 - Illinosis  Richard .D.Irwin  1981 
 - xix, 762p. 
<br/><br/><label>ISBN: </label>0-256-02533-9 
<br/><br/><label>Dewey Class. No.: </label>658.8