PHILIP Kotler <br/><br/>
Marketing Management Analysis, Panning, Implementation 

 - 6 th 
 -  Sri Lanka : printice hall  1988 
 - xxi, 777 P 
<br/><br/><label>ISBN: </label>0-87692-513-1 
<br/><br/><label>Dewey Class. No.: </label>658.8