BELCH. George. E. <br/><br/>
Advertising and Promotion : An Integrated Marketing Communications Perspective 

 - 5th Ed 
 - Neew Delhi  McGraw Hill  2001 
 - xx, 855p. 
<br/><br/><label>ISBN: </label>0-07-231445-1 
<br/><br/><label>Dewey Class. No.: </label>659.1