HAWKINS, Del <br/><br/>
Consumer Behavior : Building Marketing Strategy 

 - 8 th 
 -  New Delhi : Tata McGraw Hill  Publishing 2002 
 - XXIV, 776 
<br/><br/><label>ISBN: </label>0-07-048665-4 
<br/><br/><label>Dewey Class. No.: </label>658.8342