SCHISFFMAN,L.G. <br/><br/>
Consumer behavior 

 - 6th ed 
 - New delh  prentice -hall of india pvt l  td         1997 
 - xvi, 672p. 
<br/><br/><label>ISBN: </label>81-203-1288-0 
<br/><br/><label>Dewey Class. No.: </label>658.8342