CHURCHILL, Gilbert A. <br/><br/>
Marketing Creating Value For Customers 

 - 2nd ed. 
 - Boston :  McGraw - Hill Book Publishers  1998 
 - xxiv, 630p 
<br/><br/><label>ISBN: </label>0-07-236922-1 
<br/><br/><label>Dewey Class. No.: </label>658.8