BODIAN, Nat G. <br/><br/>
Direct Marketing Rules of Thumb 

 -  Newyork. McGraw-Hill, Inc.  1998 
 - xliv,404p; 
<br/><br/><label>ISBN: </label>0-07-113297-x 
<br/><br/><label>Dewey Class. No.: </label>658.84