NYKIEL, Ronald A. <br/><br/>
Marketing 

 - 2nd ed, 
 - New York,  Van Nostrand Reinhold,  1989 
 - xiii, 305p 
<br/><br/><label>ISBN: </label>0-442-26697-9 
<br/><br/><label>Dewey Class. No.: </label>647.94